What type of reasoning does the ad exemplify by stressing the longevity and trust of Humana Inc.?

What type of reasoning does the ad exemplify by stressing the longevity and trust of Humana Inc.?

• A. Rationalization
• B. Conservatism
• C. Wishful Thinking
• D. No Technique

Answer: (B)

The question relates to the type of reasoning presented in the ad by highlighting the longevity and trust associated with Humana Inc. The correct answer centers on the concept of conservatism, which in this context means appealing to a traditional, stable point of view that values established institutions and their histories. When an ad emphasizes the longevity of a company, it suggests that their long presence in the market is a testament to their reliability and trustworthiness. This tactic plays on the audience's inherent preference for the tried and true, reinforcing the idea that a company that has endured over time is more likely to be dependable and competent. Such messaging can evoke a sense of comfort and security in potential customers, who may be more inclined to choose a well-known, longstanding company over newer or less established alternatives. While rationalization typically involves justifying a decision or belief after the fact, and wishful thinking concerns beliefs driven by hope rather than factual evidence, the ad's focus on durability and trust more closely aligns with the conservative value of tradition and stability in consumer choices. This emphasis effectively utilizes conservative reasoning to persuade the audience and build credibility for Humana Inc.

The question relates to the type of reasoning presented in the ad by highlighting the longevity and trust associated with Humana Inc. The correct answer centers on the concept of conservatism, which in this context means appealing to a traditional, stable point of view that values established institutions and their histories.

When an ad emphasizes the longevity of a company, it suggests that their long presence in the market is a testament to their reliability and trustworthiness. This tactic plays on the audience's inherent preference for the tried and true, reinforcing the idea that a company that has endured over time is more likely to be dependable and competent. Such messaging can evoke a sense of comfort and security in potential customers, who may be more inclined to choose a well-known, longstanding company over newer or less established alternatives.

While rationalization typically involves justifying a decision or belief after the fact, and wishful thinking concerns beliefs driven by hope rather than factual evidence, the ad's focus on durability and trust more closely aligns with the conservative value of tradition and stability in consumer choices. This emphasis effectively utilizes conservative reasoning to persuade the audience and build credibility for Humana Inc.